000			03404cam a22003618i 4500
001			22892738
005			20251209112414.0
008			221028t20232023cau b 001 0 eng
010			_a 2022051968
020			_a9780520392601 _q(paperback)
035			_a22892738
040			_aCU-S/DLC _beng _erda _cDLC _dDLC _dAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aNA2794 _b.K36 2023
100	1		_aKane, Carolyn L., _eauthor.
245	1	0	_aElectrographic architecture : _bNew York color, Las Vegas light, and America's white imaginary / _cCarolyn L. Kane.
263			_a2308
264		1	_aOakland, California : _bUniversity of California Press, _c[2023]
264		4	_c©2023
300			_a304 pages
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction : white like no other -- Synthetic white (10,000 BC-1700 AD) -- Edison's white light empire (1750-1881) -- The "Great White Way" (1880s-1910) -- Douglas Leigh's Times Square spectaculars (1903-1939) -- The Young Electric Sign Company and Las Vegas Neon (1920-1970) -- Jenny Holzer's light art as urban critique (1970-1990) -- Conclusion : chromophobia in the smart city (1992-2022).
520			_a"By bridging histories of technology, media studies, and aesthetics, Electrographic Architecture: New York Color, Las Vegas Light, and America's White Imaginary weaves a critical narrative of the ways in which illuminated light and color play key roles in the formation of America's white imaginary over the course of the last century. The book sheds light on the central question to which media scholars, architects, and historians of technology repeatedly turn: how can we use and speak about light and color in ways that are productive and commemorative, while remaining critical of the systems of white power undergirding them? Electrographic Architecture: New York Color, Las Vegas Light, and America's White Imaginary analyzes the history of electric light technologies in the aesthetic development of Times Square and Las Vegas. The book charts the rise of America's white walls, light empires, and neoclassical buildings in the early twentieth century, through the construction of polychromatic electrographic spectacles by midcentury, and their eclipse by informatically intense, invisible algorithms at the beginning of the new millennium. Drawing from histories of technology, media, and aesthetics, the book shows how the formation of America's electrographic surround runs isomorphic to a new world ethos of power, property, and possession. Drawing on archival research, interviews, and visual analysis, Electrographic Architecture's introduction, six core chapters, and conclusion illustrate how Times Square's polychromatic surround serves as a complex symbol of America's deep-seated dreams of utopic transcendence on the one hand, coupled with fears of loss and obsolescence on the other. In America's twentieth-century imaginary, whiteness aims to become everything but itself: colorful, lit, vibrant, and vital"--
650		0	_aLighting, Architectural and decorative _xSocial aspects.
650		0	_aLighting, Architectural and decorative _xHistory.
650		0	_aWhite in architecture.
655		0	_aPrint books. _2local _94
942			_2lcc _cBOOKS
999			_c608153 _d608153