| 000 | 02557cam a2200385 i 4500 | ||
|---|---|---|---|
| 001 | 23715828 | ||
| 003 | US-DLC | ||
| 005 | 20251228071154.0 | ||
| 008 | 240601s2024 enk b 001 0 eng | ||
| 010 | _a 2024021104 | ||
| 020 |
_z9781032207070 _q(hbk) |
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| 020 |
_a9781032206882 _q(pbk) |
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| 020 |
_z9781003264811 _q(ebk) |
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| 035 | _a23715828 | ||
| 040 |
_aau _beng _erda _cau |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9940.A2 _bD28 2024 |
| 100 | 1 |
_aDallabona, Alice, _eauthor. |
|
| 245 | 1 | 0 |
_aLuxury fashion marketing and branding : _ba strategic approach / _cAlice Dallabona. |
| 260 | _c2024 | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, Taylor & Francis Group _c2024. |
|
| 300 |
_avii, 186 pages : _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aMastering fashion management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank"-- | ||
| 650 | 0 | _aFashion merchandising. | |
| 650 | 0 | _aBranding (Marketing) | |
| 655 | 0 |
_aPrint books. _2local _94 |
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| 776 | 0 | 8 |
_iOnline version: _aDallabona, Alice. _tLuxury fashion marketing and branding _dNew York : Routledge, 2024 _z9781003264811 _w(DLC) 2024021105 |
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c608195 _d608195 |
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