000 02318cam a22003978i 4500
001 22734502
003 US-DLC
005 20251228071748.0
008 220803s2023 enk b 001 0 eng
010 _a 2022036826
020 _z9780367859282
_q(hardback)
020 _a9780367859305
_q(paperback)
020 _z9781003015826
_q(ebook)
035 _a22734502
040 _aau
_beng
_erda
_cau
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD9999.L852
_bC665 2023
245 0 0 _aContemporary issues in luxury brand management /
_cedited by Sylvie Studente and Eleonora Cattaneo.
260 _c2023
263 _a2301
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2023.
300 _a162 pages cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aMastering luxury management
504 _aIncludes bibliographical references and index.
520 _a"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability. Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice. With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy"--
650 0 _aLuxury goods industry
_xManagement.
650 0 _aBrand name products.
655 0 _aPrint books.
_2local
_94
700 1 _aStudente, Sylvie,
_eeditor.
700 1 _aCattaneo, Eleonora,
_eeditor.
942 _2lcc
_cBOOKS
999 _c608196
_d608196