000 02845cam a2200409 i 4500
001 23676707
003 US-DLC
005 20251228121046.0
008 240504s2025 enka b 001 0 eng
010 _a 2024017036
020 _a9781032365824
_q(hbk)
020 _z9781032365800
_q(pbk)
020 _z9781003332749
_q(ebk)
035 _a23676707
040 _aau
_beng
_erda
_cau
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD9940.A2
_bG67 2025
082 0 0 _a687.068/8
_223/eng/20240607
100 1 _aGoworek, Helen,
_eauthor.
245 1 0 _aCreativity and innovation in the fashion business :
_bcontemporary issues in fashion design and product development /
_cHelen Goworek and Fiona Bailey.
260 _c2025
264 1 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2025.
300 _axiv, 235 pages :
_bcolor illustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aMastering fashion management
504 _aIncludes bibliographical references and index.
520 _a"Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors who together possess a wealth of combined experience in creative and technical roles in the fashion business. Broad in scope, this textbook first provides a broad overview of creativity and innovative developments across the industry, before considering technical and digital innovation in production and product development, as well as trend forecasting. The final part of the book then consists of an exploration of sustainable innovation in design for fashion brands and retailers. Each chapter includes aims and summaries to structure learning and highlight key points, academic insights from thought leaders and interviews from industry and academia. A vital introductory textbook, Creativity and Innovation in the Fashion Industry is well-suited to undergraduate and postgraduate modules across subjects such as Fashion Business, Fashion Design and Manufacturing, Product Development, Innovation Management, and Buying and Merchandising. Online resources include PowerPoint slides and a test bank"--
650 0 _aClothing trade
_xTechnological innovations.
650 0 _aClothing trade
_xManagement.
650 0 _aCreative ability in business.
655 0 _aPrint books.
_2local
_94
776 0 8 _iOnline version:
_aGoworek, Helen.
_tCreativity and innovation in the fashion business
_dNew York : Routledge, 2025
_z9781003332749
_w(DLC) 2024017037
942 _2lcc
_cBOOKS
999 _c608200
_d608200