| 000 | 03010cam a22004218i 4500 | ||
|---|---|---|---|
| 001 | 22905552 | ||
| 003 | US-DLC | ||
| 005 | 20251228121726.0 | ||
| 008 | 221219s2023 nyu b 001 0 eng | ||
| 010 | _a 2022060001 | ||
| 020 |
_z9780367643584 _q(hardback) |
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| 020 |
_a9780367643607 _q(paperback) |
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| 020 |
_z9781003124184 _q(ebook) |
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| 035 | _a22905552 | ||
| 040 |
_aau _beng _erda _cau |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9999.L852 _bM58 2023 |
| 100 | 1 |
_aMitterfellner, Olga, _d1978- _eauthor. |
|
| 245 | 1 | 0 |
_aLuxury fashion brand management and sustainability : _bunifying fashion with sustainability / _cOlga Mitterfellner. |
| 250 | _aFirst Edition. | ||
| 260 | _c2023 | ||
| 263 | _a2307 | ||
| 264 | 1 |
_aNew York : _bRoutledge, _c2023. |
|
| 300 | _a248 pages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 0 | _aMastering fashion management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theory frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying Luxury Fashion Management, Luxury Brand Management, Sustainable Fashion and Responsible Business, Fashion Marketing and Communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank"-- | ||
| 650 | 0 |
_aLuxury goods industry _xManagement. |
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| 650 | 0 |
_aManagement _xEnvironmental aspects. |
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| 650 | 0 | _aSustainable development. | |
| 655 | 0 |
_aPrint books. _2local _94 |
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| 776 | 0 | 8 |
_iOnline version: _aMitterfellner, Olga. _tLuxury fashion brand management and sustainability _bFirst. _dNew York : Routledge, 2023 _z9781003124184 _w(DLC) 2022060002 |
| 942 |
_2lcc _cBOOKS |
||
| 999 |
_c608217 _d608217 |
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