000 02305nam a22003135i 4500
001 23776968
005 20251228153344.0
008 240715s2025 nyu 000 0 eng
010 _a 2024942539
020 _a9781350280571
_q(paperback)
035 _a23776968
040 _aDLC
_beng
_erda
_cDLC
_dAU
042 _apcc
049 _aAlfaisal Main Library
050 _aHD9940.A2M388 2025
100 1 _aMcTurk, Clare,
_eauthor.
245 1 0 _aFashion buying :
_bfrom trend forecasting to shop floor /
_cClare McTurk, Dimitri Koumbis.
250 _a3rd
264 1 _aNew York :
_bBloomsbury Visual Arts,
_c©2025
300 _a190 pages
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aBasics fashion management;
_vvol 8
520 _aWhat do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Illustrated with colour diagrams and fashion photographs, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade. You ll also find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. The book concludes by looking to future trends, including sustainability, social media and AI, fashion technology and digital fashion. Bringing together the authors more than 40 years combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion
655 0 _aPrint books.
_2local
_94
700 1 _aKoumbis, Dimitri,
_eauthor.
942 _2lcc
_cBOOKS
999 _c608231
_d608231