| 000 | 02828cam a2200433M 4500 | ||
|---|---|---|---|
| 001 | TFDDATF9781003516750 | ||
| 003 | FlBoTFG | ||
| 005 | 20260105112747.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||a | ||
| 008 | 250806s2026 xx o 0|| 0 eng d | ||
| 020 |
_a9781032851419 _q(paperback) |
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| 035 | _a(OCoLC)1530587192 | ||
| 040 |
_aOCoLC-P _beng _cOCoLC-P _dAU |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 4 | _aHF5415.1255 2026 | |
| 072 | 7 |
_aKNTJ _2bicssc |
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| 072 | 7 |
_aKNTY _2bicssc |
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| 072 | 7 |
_aLAN004000 _2bisacsh |
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| 072 | 7 |
_aRN _2bicssc |
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| 072 | 7 |
_aSOC052000 _2bisacsh |
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| 245 | 0 | 0 |
_aCREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES : _btheory and. |
| 264 | 1 |
_a[S.l.] : _bROUTLEDGE, _c©2026 |
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| 300 | _a162 pages | ||
| 336 |
_atext _btxt _2rdacontent. |
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| 337 |
_acomputer _bc _2rdamedia. |
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| 338 |
_aonline resource _bcr _2rdacarrier. |
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| 506 | 1 |
_aAccess limited to UNC Chapel Hill-authenticated users. _fUnlimited simultaneous users. |
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| 520 | _aThis book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.Drawing on social, consumer, and cultural theories-such as Indigenous dress theory, circularity, fat liberation, and social reproduction-this book encourages students to think critically about brand communication in ways that are relevant, impactful, and aimed at transforming discourse and ideologies, rather than focusing solely on products.Through case studies ranging from Polo Ralph Lauren's collaboration with Indigenous weaver Naiomi Glasses to material regeneration at Veja, the authors demonstrate how these narratives can be applied in practice while raising ethical questions about transparency and authenticity in fashion brand messaging. Readers will not only gain an understanding of why more inclusive and equitable brand narratives are essential but also develop the knowledge and critical thinking skills needed to analyze, interpret, and contribute to the ongoing transformation of fashion brand storytelling.Creating Responsible and Inclusive Brand Narratives will be of interest to advanced students of Fashion Communication, Marketing and Brand Management. | ||
| 590 | 0 | _aContent provider: Taylor & Francis. | |
| 590 | 1 | _aVendor-supplied catalog record. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aFashion merchandising. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aSocial responsibility of business. | |
| 655 | 0 |
_aPrint books. _2local _94 |
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| 773 | 0 | _tTaylor & Francis e-books (online collection). Evidence-based DDA. T&F. Discovery. 2024-2026. | |
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c608267 _d608267 |
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