000			01943cam a2200361 i 4500
001			22322406
003			US-DLC
005			20260208131607.0
008			211107s2022 mdua b 001 0 eng
010			_a 2021045394
020			_a9781421444208 _q(paperback)
020			_z9781421444215 _q(ebook)
035			_a22322406
040			_aau _beng _erda _cau
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aQ223 _b.B47 2022
100	1		_aBesley, John C., _d1976- _eauthor.
245	1	0	_aStrategic science communication : _ba guide to setting the right objectives for more effective public engagement / _cJohn C. Besley and Anthony Dudo.
260			_c2022
264		1	_aBaltimore : _bJohns Hopkins University Press, _c© 2022
300			_aviii, 322 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aWhat it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
520			_a"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
650		0	_aCommunication in science.
650		0	_aPublic relations.
655		0	_aPrint books. _2local _94
942			_2lcc _cBOOKS
999			_c608371 _d608371