| 000 | 02610cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 21999581 | ||
| 005 | 20260212121739.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 210330t20222022nyu ob 001 0 eng | ||
| 010 | _a 2021012515 | ||
| 020 |
_z9780367898724 _q(paperback) |
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| 035 | _a21999581 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dAU |
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| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aGV567.5 _b.C66 2022 |
| 100 | 1 |
_aCoombs, W. Timothy, _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic sport communication : _btraditional and transmedia strategies for a global sports market / _cW. Timothy Coombs and Jennifer L. Harker. |
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c©2022 |
|
| 300 | _a171 pages | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process-an integration of marketing communication, public relations, and advertising-can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading"-- | ||
| 650 | 0 | _aCommunication in sports. | |
| 650 | 0 | _aMass media and sports. | |
| 650 | 0 | _aSports and globalization. | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 700 | 1 |
_aHarker, Jennifer L., _eauthor. |
|
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c608392 _d608392 |
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