| 000 | 02697cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 23714583 | ||
| 003 | US-DLC | ||
| 005 | 20260219111622.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 240315s2024 enk ob 001 0 eng | ||
| 010 | _a 2024001129 | ||
| 020 |
_a9781032453002 _q(pbk) |
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| 020 |
_z9781032456553 _q(hbk) |
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| 020 |
_z9781032453002 _q(pbk) |
||
| 035 | _a23714583 | ||
| 040 |
_aau _beng _cau _erda |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9940.A2 _b2024 |
| 100 | 1 |
_aAlexander, Bethan, _eauthor. |
|
| 245 | 1 | 0 |
_aCustomer experience in fashion retailing : _bmerging theory and practice / _cedited by Bethan Alexander. |
| 246 | 3 | 0 | _aMerging theory and practice |
| 260 | _c2024 | ||
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge Taylor & Francis Group, _c2024 |
|
| 300 | _a301 pages | ||
| 336 |
_atext _btxt _2rdacontent |
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| 490 | 0 | _aMastering fashion management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives - academic, creative agency and retailer - the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Fashion Customer Experience is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing"-- | ||
| 650 | 0 | _aClothing trade. | |
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c608416 _d608416 |
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