000			02238nam a22003498i 4500
001			in00024463922
003			US-DLC
005			20260303113249.0
008			260214s2025 nyu 001 0 eng
010			_a 2025029286
020			_a9780231219204 _q(hardback)
020			_z9780231562560 _q(ebook)
040			_aau _beng _erda _cau
042			_apcc
049			_aAlfaisal Main Library
050			_aHD53 _b.L67 2025
100	1		_aMarchand, Lorraine H, _eauthor.
245	1	0	_aNo fear, no failure : _bfive principles for sustaining growth through innovation / _cLorraine H Marchand, John Hanc.
250			_a1.
260			_c2025
263			_a2509
264		1	_aNew York : _bColumbia University Press, _c2025.
300			_a284 pages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"While companies of all sizes increasingly say that they want innovation -- lofty CEO speeches, dedicated internal teams, and the like -- this rarely bears out in practice. In the author's experience, many such teams really do want to implement new ideas but are stymied by organizational bureaucracy and policy focused on playing it safe. It's not that companies are maliciously blocking innovative thought, but too often they are held back by the fear of failure. This book aims to help readers overcome that fearful status quo with strategies, tactics, and tools that professionals can use to implement innovations that will help them and their organizations succeed, drawing on interviews with executives and managers, case studies of firms that succeeded (or failed) to make such changes, the author's professional experience, and models derived from academic research. While The Innovation Mindset was structured around 8 innovation principles that individuals could use to drive internal change, this book will be organized around "The 5C's of Corporate Innovation" -- Customer First, Culture, Chance, Collaboration, and Change -- that apply to businesses as a whole who want to make innovation a way of working"--
655		0	_aPrint books. _2local _94
700	1		_aHanc, John, _eauthor.
942			_2lcc _cBOOKS
999			_c608444 _d608444