| 000 | 02954nam a22003135i 4500 | ||
|---|---|---|---|
| 001 | in00024327845 | ||
| 005 | 20260329113805.0 | ||
| 008 | 250919s2025 cou 000 0 eng | ||
| 010 | _a 2025947482 | ||
| 020 |
_a9781529692952 _q(hardcover) |
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| 040 |
_aDLC _beng _erda _cDLC _dAU |
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| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | _aHF5415.1255 2026 | ||
| 100 | _4LIA ZARANTONELLO | ||
| 245 | 0 | 4 |
_aThe Sage handbook of brand management / _cLia Zarantonello, Daniela Andreini. |
| 250 | _a1st. | ||
| 263 | _a2512 | ||
| 264 | 1 |
_aThousand Oaks : _bSage Publications Ltd, _c©2026 |
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| 300 | _a660 pages | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 520 | _a"The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands. The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management. Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management. The Sage Handbook of Brand Management bridges the gap between theory and practice, empowering readers to navigate the complexities of brand management and build brands that resonate in our rapidly transforming world. Part 1: Introduction to Brand Management Part 2: Foundations of Brand Management Part 3: Strategic Brand Management Part 4: Brand Management Performance Part 5: Contemporary Issues in Brand Management Part 6: Future Directions in Brand Management"-- | ||
| 655 | 0 |
_aPrint books. _2local _94 |
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| 700 | 1 |
_aZarantonello, Lia, _eeditor. |
|
| 700 | 1 |
_aAndreini, Daniela, _eeditor. |
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| 942 |
_2lcc _cBOOKS |
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| 999 |
_c608476 _d608476 |
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