000			01761cam a22003254a 4500
001			12829924
003			OSt
005			20260202103312.0
008			020624s2003 nju b 001 0 eng
010			_a 2002009952
020			_a9780471763178 (paper)
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aBF637.P4 _bL48 2006
082	0	0	_a153.8/52 _221
100	1		_aLevine, Robert, _d1945-
245	1	4	_aThe power of persuasion : _bhow we're bought and sold / _cRobert Levine.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006.
264			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006.
300			_aix, 278 p. ; _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
504			_aIncludes bibliographical references (p. 245-265) and index.
505	0		_aThe illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
650		0	_aPersuasion (Psychology)
655		7	_aPrint books. _2local
942			_2lcc _cBOOKS
999			_c6321 _d6321