000			02652cam a22003854a 4500
001			16523588
003			OSt
005			20161026150600.0
008			101029s2011 nyua b 001 0 eng
010			_a 2010046009
020			_a9781591843795 (cloth)
020			_a9781591845836 (paper)
035			_a(OCoLC)ocn635459572
040			_aDLC _cDLC _dDLC
049			_aAlfaisal Main Library
050	0	0	_aHD30.3 _b.K38 2012
082	0	0	_a658.8001/9 _222
100	1		_aKawasaki, Guy, _d1954-
245	1	0	_aEnchantment : _bthe art of changing hearts, minds, and actions / _cGuy Kawasaki.
260			_aNew York : _bPortfolio/Penguin, _c2012.
300			_axxiii, 211 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references (p. [191]-192) and index.
505	0		_aIntroduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
520			_aGuy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
650		0	_aInfluence (Psychology)
650		0	_aManagement _xPsychological aspects.
650		0	_aMarketing _xPsychological aspects.
650		0	_aPersuasion (Psychology)
650		0	_aPersuasion (Psychology) in organizations.
655		7	_aPrint books. _2local
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010046009-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010046009-d.html
942			_2lcc _cBOOKS
264			_aNew York : _bPortfolio/Penguin, _c2012.
999			_c6531 _d6531