000			01641cam a22003734a 4500
001			13625626
003			OSt
005			20161026150701.0
008			040616s2004 ohua b s001 0 eng
010			_a 2004013886
020			_a9780814209769 (alk. paper)
035			_a(OCoLC)ocm55679144
040			_aDLC _cDLC _dC#P _dDLC
042			_apcc
043			_an-us---
049			_aAlfaisal Main Library
050	0	0	_aHD9995.S24 _bK564 2004
082	0	0	_a338.7/677 _222
100	1		_aHeinrich, Thomas, _d1963-
245	1	0	_aKotex, Kleenex, Huggies : _bKimberly-Clark and the consumer revolution in American business / _cThomas Heinrich, Bob Batchelor.
260			_aColumbus : _bOhio State University Press, _cc2004.
300			_axiv, 263 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 245-249) and index.
505	0		_aOrigins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
610	2	0	_aKimberly-Clark Corporation _xHistory.
650		0	_aConsumer behavior _zUnited States _vCase studies.
650		0	_aSanitary supply industry _zUnited States _xHistory.
655		7	_aPrint books. _2local
700	1		_aBatchelor, Bob.
830		0	_aHistorical perspectives on business enterprise series.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0418/2004013886.html
942			_2lcc _cBOOKS
264			_aColumbus : _bOhio State University Press, _cc2004.
999			_c6941 _d6941