| 000 | 01158nam a2200361Ia 4500 | ||
|---|---|---|---|
| 001 | (OCoLC)868378647 | ||
| 003 | US-DLC | ||
| 005 | 20161026151111.0 | ||
| 006 | m o d | ||
| 007 | cr unu | ||
| 008 | 140616s2014 enka sb 001 0 eng d | ||
| 020 | _a9780749468897 | ||
| 020 | _z0749468904 | ||
| 035 | _a(OCoLC)881433017 | ||
| 037 |
_aCL0500000448 _bSafari Books Online |
||
| 040 |
_aUMI _cDLC _bEng. _dAU |
||
| 049 | _aAlfaisal Main Library | ||
| 050 |
_aHD59 _b.W387 2014 |
||
| 100 | 1 |
_aWatson, Tom, _d1950- |
|
| 245 | 1 | 0 |
_aEvaluating public relations _h : _ba guide to planning, research and measurement / _cTom Watson and Paul Noble. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bKogan Page Limited, _c2014. |
||
| 300 |
_a(VIII-199 pages.) : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aPublic relations _xEvaluation. |
|
| 650 | 0 |
_aPublic relations _xPlanning. |
|
| 650 | 0 |
_aPublic relations _xResearch. |
|
| 655 | 7 |
_aPrint books. _2local |
|
| 700 | 1 |
_aNoble, Paul, _d1955- |
|
| 830 | 0 | _aPR in practice series. | |
| 942 |
_2lcc _cBOOKS |
||
| 264 |
_aLondon : _bKogan Page Limited, _c2014. |
||
| 999 |
_c8351 _d8351 |
||