000			02573cam a2200301Ii 4500
001			000938242
003			US-DLC
005			20161026151154.0
008			150122s2014 sa a b 001 0 eng d
020			_a9780199076130 (paperback)
035			_a(OCoLC)900605631
040			_aDLC _cDLC _dAU
049			_aAlfaisal Main Library
050			_aHD30.4 _b.B79 2014
100	1		_aBryman, Alan, _eauthor.
245	1	0	_aResearch methodology : _bbusiness and management contexts / _cBryman, Bell [and others].
260			_aCape Town : _bOxford University Press Southern Africa, _c2014.
300			_axxiii, 424 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 386-404) and index.
505	0		_aPart One: Introduction --1. Business research approaches --2. Quantitative and qualitative research approaches --3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches --Part Two: Main steps in research --4. Getting started: Planning a research project and getting to know the literature --5. Formulating a proposal and reviewing the literature --6. Planning the research project: Research design --7. Ethics in business research --8. Writing up research --Part Three: Data gathering methods --9. Sampling --10. Surveys and questionnaires --11. Interviews and focus groups --12. Field work: Ethnography and observation --13. Gathering data for secondary analysis --14. E-research: Internet research methods --15. Content analysis --Part Four: Data analysis methods --16. Quantitative data analysis methods --17. Qualitative data analysis methods.
520	3		_aDo you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.
650		0	_aBusiness _xResearch _xMethodology.
650		0	_aManagement _xResearch _xMethodology.
655		7	_aPrint books. _2local
700	1		_aBell, Emma, _d1968- _eauthor.
942			_2lcc _cBOOKS
264			_aCape Town : _bOxford University Press Southern Africa, _c2014.
999			_c8540 _d8540