Introduction to Google Analytics: a guide for absolute beginners / Todd Kelsey.
By: Kelsey, Todd [author.].
Contributor(s): Lyon, Brandon [author.].
Publisher: New York Apress, ©2017Description: xiii, 141 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781484228289 (paperback).Other title: Google Analytics.Subject(s): Google Analytics | Web usage mining | Internet users -- Statistics -- Data processingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | TK5105.885.G66 K45 2017 (Browse shelf) | Available | AU00000000013441 |
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| TK5105.884 .B98 2016 Information retrieval : implementing and evaluating search engines / | TK5105.885.G66 A44 2014 Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact, and amplify your online presence / | TK5105.885.G66 G44 2018 Google Cloud platform in action / | TK5105.885.G66 K45 2017 Introduction to Google Analytics: a guide for absolute beginners / | TK5105.8854 .G545 2018 Controlling cyberspace : the politics of Internet governance and regulation / | TK5105.8854 .U53 2018 Understanding cyber security : emerging governance and strategy / | TK5105.8855 .S36 2018 Click here to kill everybody : security and survival in a hyper-connected world / |
Statement of responsibility partially from cover.
Includes index.
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification.
"Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.