Consumer behavior II
Consumer behavior II the meaning of consumption / [electronic resource] :
edited by Margaret K. Hogg.
- London : SAGE, 2006.
- 1 online resource (3 v.) : ill.
- SAGE library in business and management .
- SAGE library in business and management. .
Volume numbering continues from Consumer behavior I.
Includes bibliographical references.
v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.
Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Specialized.
9781446261118 (ebook) : No price
Consumer behavior.
Electronic books.
HF5415.32 / .C654 2006
658.8342
Volume numbering continues from Consumer behavior I.
Includes bibliographical references.
v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.
Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.
Specialized.
9781446261118 (ebook) : No price
Consumer behavior.
Electronic books.
HF5415.32 / .C654 2006
658.8342