Consumer behavior II [electronic resource] : the meaning of consumption / edited by Margaret K. Hogg.

Contributor(s):

Series: SAGE library in business and managementPublication details: London : SAGE, 2006.Description: 1 online resource (3 v.) : illISBN:

9781446261118 (ebook) :

Subject(s):

Consumer behavior

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8342 23

LOC classification:

HF5415.32 .C654 2006

Online resources:

Click here to access online

Contents:

v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.

Summary: Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.

Item type:

eBooks

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Title notes ( 6 )

No physical items for this record

Volume numbering continues from Consumer behavior I.

v. 4. Advertising and consumption -- v. 5. Possessions, brands and the self -- v. 6. (Sub)cultures of consumption.

Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.

Specialized.

Description based on print version record.

Includes bibliographical references.