Dictionary of marketing communications
Govoni, Norman A. P.
Dictionary of marketing communications [electronic resource] / Norman A. Govoni. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (v, 249 p.)
Includes bibliographical references.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Specialized.
9781452229669 (ebook) : No price
Marketing--Dictionaries.
Communication in marketing--Dictionaries.
Electronic books.
HF5412 / .G68 2004
658.803
Dictionary of marketing communications [electronic resource] / Norman A. Govoni. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (v, 249 p.)
Includes bibliographical references.
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Specialized.
9781452229669 (ebook) : No price
Marketing--Dictionaries.
Communication in marketing--Dictionaries.
Electronic books.
HF5412 / .G68 2004
658.803