Dictionary of marketing communications [electronic resource] / Norman A. Govoni.

By:

Govoni, Norman A. P

Contributor(s):

Sage eBooks

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (v, 249 p.)ISBN:

9781452229669 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.803 23

LOC classification:

HF5412 .G68 2004

Online resources:

Click here to access online

Summary: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Item type:

eBooks

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Title notes ( 4 )

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Includes bibliographical references.

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Specialized.

Description based on print version record.