Effective advertising
Tellis, Gerard J., 1950-
Effective advertising understanding when, how, and why advertising works / [electronic resource] : Gerard J. Tellis. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (203 p.) : ill. - Marketing for a new century . - Marketing for a new century. .
Includes bibliographical references and index.
'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.
Specialized.
9781452229379 (ebook) : No price
Advertising.
Consumers--Attitudes.
Electronic books.
HF5823 / .T273 2004
659.1
Effective advertising understanding when, how, and why advertising works / [electronic resource] : Gerard J. Tellis. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (203 p.) : ill. - Marketing for a new century . - Marketing for a new century. .
Includes bibliographical references and index.
'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.
Specialized.
9781452229379 (ebook) : No price
Advertising.
Consumers--Attitudes.
Electronic books.
HF5823 / .T273 2004
659.1