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Effective advertising [electronic resource] : understanding when, how, and why advertising works / Gerard J. Tellis.

By: Contributor(s): Series: Marketing for a new centuryPublication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (203 p.) : illISBN:
  • 9781452229379 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .T273 2004
Online resources: Summary: 'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.
Item type: eBooks
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'Effective Advertising' reviews and summarises an extensive body of research on advertising effectiveness. In particular, it summarises what we know today on when, how and why advertising works.

Specialized.

Description based on print version record.

Includes bibliographical references and index.

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