Fables, fashions, and facts about advertising
Jones, John Philip.
Fables, fashions, and facts about advertising a study of 28 enduring myths / [electronic resource] : John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (xvii, 310 p.)
Includes bibliographical references and index.
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
Specialized.
9781452204611 (ebook) : No price
Advertising.
Electronic books.
HF5823 / .J7172 2004
659.1
Fables, fashions, and facts about advertising a study of 28 enduring myths / [electronic resource] : John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c2004. - 1 online resource (xvii, 310 p.)
Includes bibliographical references and index.
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
Specialized.
9781452204611 (ebook) : No price
Advertising.
Electronic books.
HF5823 / .J7172 2004
659.1