Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (xvii, 310 p.)ISBN:- 9781452204611 (ebook) :
- 659.1 23
- HF5823 .J7172 2004
eBooks
Includes bibliographical references and index.
Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
Specialized.
Description based on print version record.

