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Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.

By: Contributor(s): Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Description: 1 online resource (xvii, 310 p.)ISBN:
  • 9781452204611 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .J7172 2004
Online resources: Summary: Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.
Item type: eBooks
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Includes bibliographical references and index.

Helping students recognise the forest despite the trees, this text is completely current on the latest trends in advertising which has changed dramatically during the last decade.

Specialized.

Description based on print version record.

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