Fundamentals of marketing research
Fundamentals of marketing research [electronic resource] /
edited by Naresh K. Malhotra.
- Thousand Oaks, Calif. ; London : SAGE, 2007.
- 1 online resource (6 v.) : ill.
- SAGE library in marketing .
- SAGE library in marketing. .
Includes bibliographical references.
Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.
Specialized.
9781446261767 (ebook) : No price
Marketing research.
Electronic books.
HF5415.2 / .F86 2007
658.83
Includes bibliographical references.
Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.
Specialized.
9781446261767 (ebook) : No price
Marketing research.
Electronic books.
HF5415.2 / .F86 2007
658.83