Fundamentals of marketing research [electronic resource] / edited by Naresh K. Malhotra.

Contributor(s):

Series: SAGE library in marketingPublication details: Thousand Oaks, Calif. ; London : SAGE, 2007.Description: 1 online resource (6 v.) : illISBN:

9781446261767 (ebook) :

Subject(s):

Marketing research

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 23

LOC classification:

HF5415.2 .F86 2007

Online resources:

Click here to access online

Summary: Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )

No physical items for this record

Drawing together papers on qualitative market research, this collection offers academics a comprehensive reading of the key issues and concepts across the field.

Specialized.

Description based on print version record.

Includes bibliographical references.