Handbook of marketing scales
Handbook of marketing scales multi-item measures for marketing and consumer behavior research. [electronic resource] :
- 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- Los Angeles, [Calif.] ; London : SAGE, 2011.
- 1 online resource (xiv, 601 p.)
Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Includes bibliographical references and index.
This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Specialized.
9781412996761 (ebook) : No price
Marketing research.
Consumer behavior--Research.
Electronic books.
HF5415.3 / .B323 2011
658.83
Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Includes bibliographical references and index.
This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Specialized.
9781412996761 (ebook) : No price
Marketing research.
Consumer behavior--Research.
Electronic books.
HF5415.3 / .B323 2011
658.83