Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research.

Contributor(s):

Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011.Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. HawsDescription: 1 online resource (xiv, 601 p.)ISBN:

9781412996761 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 23

LOC classification:

HF5415.3 .B323 2011

Online resources:

Click here to access online

Summary: This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Item type:

eBooks

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Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.

This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Includes bibliographical references and index.

Specialized.

Description based on print version record.