How advertising works
How advertising works the role of research / [electronic resource] :
edited by John Philip Jones.
- Thousand Oaks, Calif. ; London : SAGE, c1998.
- 1 online resource (358 p.) : ill., facsims.
Includes bibliographical references and index.
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Specialized.
9781452231501 (ebook) : No price
Advertising.
Advertising--Research.
Electronic books.
HF5823 / .H58 1998
659.1
Includes bibliographical references and index.
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Specialized.
9781452231501 (ebook) : No price
Advertising.
Advertising--Research.
Electronic books.
HF5823 / .H58 1998
659.1