How advertising works [electronic resource] : the role of research / edited by John Philip Jones.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c1998.Description: 1 online resource (358 p.) : ill., facsimsISBN:

9781452231501 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

659.1 23

LOC classification:

HF5823 .H58 1998

Online resources:

Click here to access online

Summary: Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Item type:

eBooks

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Includes bibliographical references and index.

Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.

Specialized.

Description based on print version record.