International marketing
International marketing [electronic resource] /
edited by Masaaki Kotabe.
- London : SAGE, 2006.
- 1 online resource (6 v.) : ill.
- SAGE library in marketing .
- SAGE library in marketing. .
Includes bibliographical references.
Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field.
Specialized.
9781446262153 (ebook) : No price
Export marketing.
Electronic books.
HF1416 / .I616 2006
658.84
Includes bibliographical references.
Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field.
Specialized.
9781446262153 (ebook) : No price
Export marketing.
Electronic books.
HF1416 / .I616 2006
658.84