International marketing [electronic resource] / edited by Masaaki Kotabe.

Contributor(s):

Series: SAGE library in marketingPublication details: London : SAGE, 2006.Description: 1 online resource (6 v.) : illISBN:

9781446262153 (ebook) :

Subject(s):

Export marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.84 23

LOC classification:

HF1416 .I616 2006

Online resources:

Click here to access online

Summary: Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field.

Item type:

eBooks

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Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field.

Specialized.

Description based on print version record.

Includes bibliographical references.