Knowledge-based marketing
Chaston, Ian.
Knowledge-based marketing the 21st century competitive edge / [electronic resource] : Ian Chaston. - London : SAGE, 2004. - 1 online resource (xi, 274 p.) : ill.
Includes bibliographical references and index.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Specialized.
9781446211311 (ebook) : No price
Marketing.
Marketing--Management.
Knowledge management.
Electronic books.
HF5415 / .C4845 2004
658.802
Knowledge-based marketing the 21st century competitive edge / [electronic resource] : Ian Chaston. - London : SAGE, 2004. - 1 online resource (xi, 274 p.) : ill.
Includes bibliographical references and index.
Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Specialized.
9781446211311 (ebook) : No price
Marketing.
Marketing--Management.
Knowledge management.
Electronic books.
HF5415 / .C4845 2004
658.802