Knowledge-based marketing [electronic resource] : the 21st century competitive edge / Ian Chaston.

By:

Chaston, Ian

Contributor(s):

Sage eBooks

Publication details: London : SAGE, 2004.Description: 1 online resource (xi, 274 p.) : illISBN:

9781446211311 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.802 23

LOC classification:

HF5415 .C4845 2004

Online resources:

Click here to access online

Summary: Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 4 )

No physical items for this record

Drawing upon various published sources and by the use of case materials, this text shows readers how knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Specialized.

Description based on print version record.

Includes bibliographical references and index.