Marketing
Brown, Stephen, 1955 March 23-
Marketing the retro revolution / [electronic resource] : Stephen Brown. - London : SAGE, c2001. - 1 online resource (x, 262 p.) : ill.
Includes bibliographical references and index.
This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.
Specialized.
9781446220283 (ebook) : No price
Marketing.
Electronic books.
HF5415 / .B745 2001
658.8
Marketing the retro revolution / [electronic resource] : Stephen Brown. - London : SAGE, c2001. - 1 online resource (x, 262 p.) : ill.
Includes bibliographical references and index.
This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.
Specialized.
9781446220283 (ebook) : No price
Marketing.
Electronic books.
HF5415 / .B745 2001
658.8