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Marketing [electronic resource] : the retro revolution / Stephen Brown.

By: Contributor(s): Publication details: London : SAGE, c2001.Description: 1 online resource (x, 262 p.) : illISBN:
  • 9781446220283 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .B745 2001
Online resources: Summary: This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.
Item type: eBooks
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Includes bibliographical references and index.

This text explores the current trend in marketing to draw on its past, whether with retro-products like the neo-Beetle retro-scapes, such as Niketown, or retro-advertising campaigns which make the most of the advertiser's heritage.

Specialized.

Description based on print version record.

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