Marketing research
Kolb, Bonita M.
Marketing research a practical approach / [electronic resource] : Bonita Kolb. - Los Angeles, [Calif.] ; London : SAGE, 2008. - 1 online resource (xiii, 292 p.)
Includes bibliographical references and index.
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
Specialized.
9780857028013 (ebook) : No price
Marketing research.
Electronic books.
HF5415.2
658.83
Marketing research a practical approach / [electronic resource] : Bonita Kolb. - Los Angeles, [Calif.] ; London : SAGE, 2008. - 1 online resource (xiii, 292 p.)
Includes bibliographical references and index.
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
Specialized.
9780857028013 (ebook) : No price
Marketing research.
Electronic books.
HF5415.2
658.83