Marketing research [electronic resource] : a practical approach / Bonita Kolb.

By:

Kolb, Bonita M

Contributor(s):

Sage eBooks

Publication details: Los Angeles, [Calif.] ; London : SAGE, 2008.Description: 1 online resource (xiii, 292 p.)ISBN:

9780857028013 (ebook) :

Subject(s):

Marketing research

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 22

LOC classification:

HF5415.2

Online resources:

Summary: Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Item type:

eBooks

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Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Specialized.

Description based on print version record.

Includes bibliographical references and index.