Marketing strategy
Marketing strategy [electronic resource] /
edited by John Cadogan.
- London : SAGE, 2009.
- 1 online resource (6 v.) : ill.
- SAGE library in marketing .
- SAGE library in marketing. .
Includes bibliographical references.
This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.
Specialized.
9781446262443 (ebook) : No price
Marketing--Management.
Marketing--Planning.
Strategic planning.
Electronic books.
HF5415.13 / .M35865 2009
658.802
Includes bibliographical references.
This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.
Specialized.
9781446262443 (ebook) : No price
Marketing--Management.
Marketing--Planning.
Strategic planning.
Electronic books.
HF5415.13 / .M35865 2009
658.802