Marketing strategy [electronic resource] / edited by John Cadogan.

Contributor(s):

Series: SAGE library in marketingPublication details: London : SAGE, 2009.Description: 1 online resource (6 v.) : illISBN:

9781446262443 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.802 23

LOC classification:

HF5415.13 .M35865 2009

Online resources:

Click here to access online

Summary: This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

Item type:

eBooks

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This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

Specialized.

Description based on print version record.

Includes bibliographical references.