Relationship marketing
Baron, Steve
Relationship marketing a consumer experience approach / [electronic resource] : Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles [Calif.] ; London : SAGE, 2010. - 1 online resource (viii, 202 p.) : ill. - Advanced marketing series . - Advanced marketing series. .
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
Specialized.
9781446251096 (ebook) : No price
Relationship marketing.
Customer relations.
Electronic books.
HF5415.55 / .B375 2010
658.812
Relationship marketing a consumer experience approach / [electronic resource] : Steve Baron, Tony Conway, Gary Warnaby. - Los Angeles [Calif.] ; London : SAGE, 2010. - 1 online resource (viii, 202 p.) : ill. - Advanced marketing series . - Advanced marketing series. .
Includes bibliographical references and index.
The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.
Specialized.
9781446251096 (ebook) : No price
Relationship marketing.
Customer relations.
Electronic books.
HF5415.55 / .B375 2010
658.812