Relationship marketing [electronic resource] : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

By:

Baron, Steve (J. Steve)

Contributor(s):

Series: Advanced marketing seriesPublication details: Los Angeles [Calif.] ; London : SAGE, 2010.Description: 1 online resource (viii, 202 p.) : illISBN:

9781446251096 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.812 23

LOC classification:

HF5415.55 .B375 2010

Online resources:

Click here to access online

Summary: The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

Item type:

eBooks

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The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context.

Includes bibliographical references and index.

Specialized.

Description based on print version record.