The persuasion handbook
The persuasion handbook developments in theory and practice / [electronic resource] :
James Price Dillard, Michael Pfau [editors].
- Thousand Oaks, Calif. ; London : SAGE, c2002.
- 1 online resource (xx, 874 p.)
Includes bibliographical references and index.
The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
Specialized.
9781412976046 (ebook) : No price
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
Electronic books.
BF637.P4
303.342
Includes bibliographical references and index.
The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
Specialized.
9781412976046 (ebook) : No price
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
Electronic books.
BF637.P4
303.342