The persuasion handbook [electronic resource] : developments in theory and practice / James Price Dillard, Michael Pfau [editors].

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c2002.Description: 1 online resource (xx, 874 p.)ISBN:

9781412976046 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

303.342 22

LOC classification:

BF637.P4

Online resources:

Click here to access online

Summary: The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.

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eBooks

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The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.

Specialized.

Description based on print version record.

Includes bibliographical references and index.