The SAGE handbook of social marketing
The SAGE handbook of social marketing [electronic resource] /
Social marketing
edited by Gerard Hastings, Kathryn Angus and Carol Bryant.
- Thousand Oaks, Calif. : SAGE, 2011.
- 1 online resource (xxvi, 442 p.) : ill.
Includes bibliographical references and index.
This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.
Specialized.
9781446201008 (ebook) : No price
Social marketing.
Electronic books.
HF5414 / .S3 2011
658.8
Includes bibliographical references and index.
This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.
Specialized.
9781446201008 (ebook) : No price
Social marketing.
Electronic books.
HF5414 / .S3 2011
658.8