The SAGE handbook of social marketing [electronic resource] / edited by Gerard Hastings, Kathryn Angus and Carol Bryant.

Contributor(s):

Publication details: Thousand Oaks, Calif. : SAGE, 2011.Description: 1 online resource (xxvi, 442 p.) : illISBN:

9781446201008 (ebook) :

Other title:

Social marketing

Uniform titles:

SAGE reference online.

Subject(s):

Social marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5414 .S3 2011

Online resources:

Click here to access online

Summary: This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.

Item type:

eBooks

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This benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline.

Specialized.

Description based on print version record.

Includes bibliographical references and index.