Writing marketing
Brown, Stephen, 1955 March 23-
Writing marketing literary lessons from academic authorities / [electronic resource] : Stephen Brown. - London : SAGE, 2005. - 1 online resource (265 p.)
Includes bibliographical references and index.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
Specialized.
9781446211823 (ebook) : No price
Business writing.
Marketing.
Electronic books.
HF5718.3 / .B773 2005
808.066658
Writing marketing literary lessons from academic authorities / [electronic resource] : Stephen Brown. - London : SAGE, 2005. - 1 online resource (265 p.)
Includes bibliographical references and index.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
Specialized.
9781446211823 (ebook) : No price
Business writing.
Marketing.
Electronic books.
HF5718.3 / .B773 2005
808.066658