Writing marketing [electronic resource] : literary lessons from academic authorities / Stephen Brown.

By:

Brown, Stephen, 1955 March 23-

Contributor(s):

Sage eBooks

Publication details: London : SAGE, 2005.Description: 1 online resource (265 p.)ISBN:

9781446211823 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

808.066658 23

LOC classification:

HF5718.3 .B773 2005

Online resources:

Click here to access online

Summary: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.

Item type:

eBooks

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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.

Specialized.

Description based on print version record.

Includes bibliographical references and index.